Andy Hoang

I'm a multidisciplinary product designer and creative generalist.

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Each colored box is an important milestone in my professional journey.
I blend product strategy, interaction, visual design and motion prototyping to deliver research-validated solutions.
For every portfolio there is an untold story. I used to be terrible at drawing, I majored in natural science in high school, and I never thought I could do anything creative.
In fact, I wasn't planning to study design. I used to want to be an army officer and I took the entrance exam to the Military Technical Academy in 2015. And you know, I failed =)))
I studied graphic design according to my mother's wish, but I only really got serious when in my sophomore year, I got a freelance project in UI/UX Design, and I thought"Oh, I'll do it something more useful than just graphic design".
From there on out, I spent every hour outside of the classroom learning about product design, user research and front end development. I was obsessed. That obsession has been fueling both my professional and personal pursuits, and it's turned me into the generalist I am today.
Below are a few highlights of my design career thus far. Ispecialize in product design, but I can take on a number of other roles related to the field of graphic design, website building... Enjoy.
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Select Work

Peer feedback

Son Thanh Holdings - Logistics projects galery

A product designed to serve the purpose of digitally transforming processing steps in the Logistics industry, simplifying operations, making them faster and friendlier.
Read the case study
Peer feedback

Animoo pet care service - My first project

In response to the increasing demand for pet care, I made this project, all information was collected from my friends - they are very animal lovers. Although it's just a personal project and hasn't been used yet, this is my favorite project.
Read the case study View Prototype
Monthly plus membership

Hitachi Ecospace system management project

I participated in editing the website interface and internal software interface of Hitachi. Most of our new modifications are approved by our customers, a small achievement that I did not expect.
View Prototype View Website

Sonic Car Rental services

This is a car-sharing project, which has been put into use by our partner Sonic automobile Co., Ltd
View Prototype View Website
monthly dot com

SeLand real estate

In this project, I have modified the interface and built a mobile app version for the product, currently the project is being completed by a team of programmers.
View Prototype View Website
me

ME Group

Application of photobooth, vending water and washing clothes. A product of ME Group Japan.
View Prototype App in CHplay
Challenges

MACROMAN

The project of redesigning the MACROMAN software interface, an RPA product, helps people who do not know how to program also create their own software by dragging and dropping, importing the code available in the library.
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Case study coming soon
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The Archive

These are older projects & contract gigs that I’ve also had my hands on.
Jade Spa Logo

Jade Spa

J Medical Spa is always ready to update the most modern and advanced trends, methods and technologies in the world. We are committed to safe and long-lasting beauty effects so that you are always confident in your beauty.
Regal

Cadena Dashboard

I redesigned the interface of the software, now the product has been put into use by Cadena Vietnam.
Alliant

Jprep & IMS

Jprep is a webstie providing management services for English test preparation schools for elementary, middle and high school students, selling Japanese English teaching materials. IMS is a timekeeping & payroll system for teachers.
Stream

Sunday English

Sunday English - learning mobile application that offers outstanding features combined with technologies to help solve the difficulties of students, parents and teachers. Teachers are fully supported in the process of teaching at school, teaching has never been so easy. Parents through Sunday English can also accompany their children's English learning and easily manage and receive learning reports.
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What his coworkers are saying

Andy is a world class designer one of the best I have worked with. His design chops are excellent, he advocates for the user constantly, he thinks about the end-user experience holistically, and is incredibly fast in his design work. On top of this, Andy makes work a blast. His energy his infectious, he doesn't make work too serious, and is a joy to work with. I love working with Andy!
Andy is super productive, curious, passionate, and energetic. I feel super lucky to get to work with him, as I really think he raises the game of everyone around him by the way he thinks deeply and strives for the best user experience. He does a lot of thinking on his own time, pushing the work forward and helping everyone to think about problems differently. I really like how he's bold with his thinking and isn't afraid to take risks with putting out an idea that he isn't sure of yet.
Andy is the exactly-what-we-need early-stage-startup founding designer. He overflows energy, passion, and output. Andy has a wide palette of product design experience and is able to quickly pattern-match and try out many different solutions to user problems. At the same time, since Andy first joined Studio, Andy has greatly improved his ability to create completely net-new product designs, which is an extremely hard and rare skill.